Valerie Girard

Valerie Girard is a Lecturer at iaelyon School of Management, Jean Moulin University Lyon 3, where she contributes to teaching and research in management sciences. She has held key leadership roles in several master's programs, particularly in the domain of hospitality, restaurant, and leisure management.

• Head of the Profit Center Management Master in Hotel-Restaurant-Leisure activities (since 2016)
• Educational Manager for Programs with Paul Bocuse Institute (1998–2020)
• Head of Master 2 Territorial Marketing Management (2008–2011)
• Director of Master of Marketing and Commerce (2005–2008)

Her teaching expertise lies in marketing and sales, with specialized courses in territorial marketing, services marketing (Hotel and Restaurant), and qualitative survey methods. She serves as Course Manager for Qualitative Studies and Marketing of Services in HRL.

Valerie Girard’s research is conducted within the Marketing Research Group and centers on distribution and e-distribution applied to the hotel and urban marketing sectors. Her academic affiliation is with CNU Section 06 - Management and management sciences, and she holds authorization to direct research, reflecting her senior research standing in the French academic system.

She has not received any scientific awards listed in the provided text.

Valerie Girard has supervised or advised academic programs but no individual students are named. She has been instrumental in developing work-study training programs and professionalization contracts, indicating strong engagement with applied and experiential education.

She is associated with the Marketing Research Group at iaelyon, contributing to research in services marketing and urban hospitality strategies.