Annie Chanu

Annie Chanu is a part-time Associate Lecturer at iaelyon School of Management, Jean Moulin University Lyon 3, where she contributes to teaching and academic leadership in marketing disciplines. She serves as Head of Education for the Master 2 in Services Marketing and Customer Experience, overseeing key aspects of the program's pedagogical structure.

Her teaching focuses on Experiential Marketing and From Brand to Visual Identity, aligning with her research interests in territorial marketing, tourism marketing, and experiential marketing. These areas reflect a strong engagement with consumer behavior, branding strategies, and regional economic development through service innovation.

Annie is affiliated with the Magellan Laboratory @iaelyon, a research center dedicated to organizational management, where she contributes to scholarly work despite not holding authorization to direct research (HDR). While no publications or advisees are listed, her role emphasizes applied education and curriculum leadership.

Scientific Awards:

• No scientific awards listed.

Annie Chanu is actively involved in teaching and program leadership. She does not supervise research students (no HDR), but plays a significant role in shaping graduate education in services marketing and customer experience. There is no mention of external grants or funded research projects.

She is a member of the Magellan Laboratory @iaelyon, which supports research in management sciences, particularly in marketing, strategy, and organizational behavior. This affiliation provides a collaborative environment for her academic work.