NIDAM EL OUADGHIRI Anass

Anass NIDAM EL OUADGHIRI is a Lecturer in Marketing at iaelyon School of Management, Jean Moulin University Lyon 3, where he actively contributes to teaching and research in marketing disciplines. He serves as Educational Manager for several Master’s programs, including the Master's in Management and Development of Brand Networks and Master 2 Marketing and B to B Sales. He also oversees programs delivered in Morocco in partnership with the Institute of Advanced Management Studies.

His teaching expertise spans Marketing, Sales, Consumer Behavior, Interorganizational Services Marketing, Industrial Goods Marketing, Innovation and New Product Development, Key Account Management, and Marketing Studies. He is affiliated with the Marketing Research Group, where his research explores:

• Trust-building processes in marketing
• Selling services to businesses (B2B)
• Website-mediated B2B relationships
• The concept of value creation in marketing

His research integrates theoretical and applied perspectives in management sciences, particularly within the CNU Section 06 domain. Although no recent publications are listed, his research themes suggest a strong focus on relational and strategic aspects of B2B marketing and digital transformation in commercial relationships.

Anass has held significant administrative roles, including Deputy Managing Director in charge of Management and International (2018–2023) and prior membership in the iaelyon Management Team (2008–2018). He manages multiple training programs and contributes to curriculum development, especially in specialized tracks like franchise network management and B2B marketing.

He is based at 1, Avenue des Frères Lumière, 69008 Lyon, and can be reached at anass.nidam@univ-lyon3.fr. A downloadable CV is available online. No scientific awards or research grants are mentioned in the provided text.