William SABADIE

William Sabadie is a University Professor at the iaelyon School of Management, part of Jean Moulin University. He serves as Head of the Magellan Laboratory and leads the Marketing Team at iaelyon. His academic role includes directing the PER Marketing, Commerce, and Sales programs, and he is the Scientific Director of the Lyon3 Cooperation Research Chair. Sabadie specializes in relationship marketing, dissatisfaction management, and cooperative organization strategies. He teaches modules such as Strategic Marketing, Customer Satisfaction Management, and Relationship Marketing, emphasizing quantitative research methods.

His research focuses on post-service recovery strategies, cooperative governance impacts, and CSR communication effectiveness. Key themes include fairness in cooperative pricing, mediation effects in customer relationships, and member loyalty drivers. Sabadie has published extensively on topics like consumer fairness perceptions in agricultural cooperatives and the role of mediation in restoring customer-firm trust.

He holds the CNU Section 06 certification in Management Sciences and actively contributes to academic initiatives like the Magellan Laboratory. His work bridges theoretical marketing frameworks with practical business applications, particularly in service industries and cooperative models.