Tom Villenet

Tom Villenet is a Temporary Teaching and Research Associate at iaelyon School of Management, Jean Moulin Lyon 3 University, where he also pursues his PhD in Management Sciences. He is affiliated with the Magellan Research Laboratory and the Marketing Research Group. His teaching focuses on digital marketing, ethics in the digital age, and multimedia content design.

His research centers on analyzing customer engagement behaviors to infer the strength of customer-company relationships, aiming to identify high-value customers beyond transactional metrics. This work is conducted as a CIFRE doctoral project in collaboration with Numberly.

• PhD Student in Management Sciences, University of Lyon
• Master 2 Connected Marketing and Digital Communication (top graduate, 2018–2019)

Tom teaches: "Ethics and Responsibility in the Digital Age" (M2 MCCD) and "Design and Writing of Multimedia Content" (Master 1 Marketing, Sales, Bourg-en-Bresse campus). His research interests span marketing, behavioral data, customer loyalty, and digital strategy.

He has no listed scientific awards or publications in the provided text.

Tom advises no students at this time and is involved in the Marketing Research Group. His doctoral research is industry-sponsored by Numberly, indicating applied research and collaboration with the private sector. No specific grants or projects beyond the CIFRE framework are mentioned.

He is associated with the Magellan Research Laboratory and contributes to the Marketing Research Group at iaelyon.