Ulrich Reinhardt

Prof. Dr. Ulrich Reinhardt holds the Professorship for Empirical Futures Research at the Department of Economics at the West Coast University of Applied Sciences. He is the Scientific Director of the BAT Foundation for Future Studies and co-editor of the international journal European Journal of Futures Research. His research focuses on social change, the future of work, leisure behaviors, consumption patterns, tourism analysis, and international comparative studies. He leads projects such as Germany’s Next Years (collaborating with the Federal Chancellery) and pan-European initiatives like The Future Hopes of Europeans. He also co-organizes events such as Delphi Talks Berlin and Hamburg Future Evenings. Additionally, he promotes academic partnerships with American institutions, including annual U.S. excursions for students. His work bridges academic research with practical policy implications, emphasizing societal transformation and future-oriented strategies.

Professional Roles:

• Scientific Director, BAT Foundation for Future Studies
• Board Member, EBC University of Applied Sciences
• State Board of Trustees, Stifterverband für die Deutsche Wissenschaft

Key Research Themes:

• Social Change Dynamics
• Future of Work & Labor Markets
• Tourism Behavior and Policy
• International Comparative Studies
• Leisure Industry Economics
• Generational Equity and Demographic Challenges

Collaborations & Outreach: Reinhardt actively engages in public discourse through forums like Hamburg Future Evenings and academic exchanges with partner universities. His projects often involve cross-sector collaboration to address societal challenges such as urban development, cultural preservation, and policy innovation.