Ulrich Buser

Ulrich Buser is a Professor of Media Business Administration at the Media Faculty of Mittweida University of Applied Sciences. He combines academic expertise with extensive industry experience, having held leadership roles in media companies like Hubert Burda Media, Egmont Ehapa Media, and Bertelsmann Group subsidiaries. As co-project manager of SAXEED Forward, he supports science-based start-ups, and leads initiatives like SAXEED Connect for networking and EXIST Women for female entrepreneurship.

• Doctorate from Humboldt University of Berlin (digitalization effects on German private radio)
• MBA from international institutions
• Diplom-Kaufmann (business administration) from University of Augsburg

Research focus includes digital transformation of traditional media, AI applications in media production, evolving digital advertising markets, consumer behavior shifts, and strategic management under technological change. He emphasizes practical implementation of scientific findings in entrepreneurship education.

Projects:

• SAXEED Forward (start-up acceleration)
• SAXEED Connect (startup-corporate networks)
• EXIST Women (female founder support)