Martin Wrobel

Prof. Dr. Martin Wrobel serves as Professor of General Business Administration, especially Company Start-ups at Brandenburg University of Technology (TH Brandenburg) since 2019. He additionally holds positions as Guest Professor for Entrepreneurship at TecnoCampus | Universitat Pompeu Fabra in Barcelona and is an Associated Researcher at the Alexander von Humboldt Institute for Internet and Society (HIIG) in the Innovation, Entrepreneurship & Society research group. His professional affiliations also include membership on the DAAD selection committee for master's scholarships and the jury of the Innovation Program for Business Models and Pioneer Solutions of the Federal Ministry for Economic Affairs and Energy.

Dr. Wrobel's research interests focus on entrepreneurship and start-up management, with particular emphasis on technology-oriented startups (especially Internet, AI, and impact startups), corporate-startup collaborations, digitalization, innovation, and marketing & sales for startups. His work bridges academic theory with practical application, frequently examining lean startup methodologies, minimum viable products, and customer acquisition strategies for early-stage ventures. His research demonstrates a strong commitment to understanding how startups navigate the complex landscape of business development and market validation.

His publication record reveals a consistent focus on practical entrepreneurship with increasing emphasis on AI-driven startups, international expansion strategies, and the evolving dynamics of corporate-startup partnerships. Recent work shows deeper exploration of branding for startups, customer acquisition challenges, and the application of lean methodologies in real-world startup environments. His research maintains strong connections to both German and international startup ecosystems.

As an educator, Prof. Wrobel actively supervises bachelor's and master's theses in entrepreneurship, startup management, marketing, sales, innovation, and digitalization. He has developed a structured process for thesis supervision with specific requirements for research proposals and methodology. He also hosts the 'Marketing From Zero To One' podcast featuring interviews with startup founders and industry experts, and organizes numerous guest lectures with entrepreneurs through his 'THB Startup Stories' series.

Prof. Wrobel maintains active engagement with the startup community through conference presentations, workshops, and advisory roles. His practical experience includes previous roles as Managing Director at Meltwater Group, consultant at Freshworks, and researcher at HIIG. His international perspective is enhanced by visiting scholar positions at MIT Media Lab and Parsons' School of Art, Media, and Technology.