Pınar GÖKTAŞ

Prof. Dr. Pınar GÖKTAŞ serves as a Professor in the Department of Human Resources Management at Suleyman Demirel University's Faculty of Economics and Administrative Sciences. With over 15 years of academic experience, she specializes in the intersection of digital transformation, entrepreneurship, and human resources management, particularly focusing on generational dynamics and emerging technologies like the Metaverse.

Her educational journey includes:

• Associate Degree in Public Relations from Anadolu University (2006)
• Licence in Business Administration from Dokuz Eylul University (2006)
• Master's Degree in Total Quality Management from Suleyman Demirel University (2010)
• Doctorate in Business Administration from Suleyman Demirel University (2015)

Her research focuses on Leadership, Communication, Generation Y/Z dynamics, Human Resources Management, and Digital Entrepreneurship. She examines how technological advancements reshape workplace structures, leadership approaches, and educational methodologies, with particular emphasis on Metaverse applications and generational value systems. Her methodological expertise lies in qualitative research examining real-world business and educational challenges.

Analysis of her 15 most recent publications reveals a strong trajectory toward digital entrepreneurship ecosystems, Metaverse business applications, and generational leadership studies. Her work consistently bridges theoretical frameworks with practical applications, especially in Turkish business contexts. Key emerging themes include virtual business environments, digital literacy's impact on entrepreneurial success, and psychological implications of technology adoption.

She actively mentors graduate students and leads significant research initiatives including the Metaverse Entrepreneurship Studio and EU-funded digital tourism projects. Her supervisory work spans digital entrepreneurship competencies, women entrepreneurs' digital literacy, leadership in gaming communities, and internet addiction studies.

Prof. Göktaş directs the Metaverse Entrepreneurship Studio and Start-Up School initiatives, creating practical platforms where students develop entrepreneurial skills through technology-driven projects. These programs emphasize hands-on learning in virtual environments and real-world business incubation, positioning Suleyman Demirel University at the forefront of digital entrepreneurship education in Turkey.