Sophia Haski

Sophia Haski serves as a Researcher at the German Sport University Cologne within the Department of Sports Business Administration, operating under the Institute of Sports Economics and Sports Management. She maintains active roles in both the Academic Planning and Management Unit and the Transfer and Start-up Department, driving innovation initiatives across the institution.

Her educational foundation includes a Master of Arts in Sports Management (2018-2020) and Dual Bachelor of Arts in Sports Management (2014-2017), both completed at RheinAhrCampus (HS Koblenz). This academic background directly informs her research trajectory in sports business innovation.

Haski's research program centers on Sports Entrepreneurship, Innovation Management in Sport, and Brand Ambidexterity, with particular emphasis on how traditional sports organizations navigate digital transformation through startup collaborations. Her conceptual framework for the "House of Sport Entrepreneurship" demonstrates innovative approaches to integrating entrepreneurial methodologies within sports contexts, while her work on esports strategies reveals how Bundesliga organizations balance tradition with innovation.

Analysis of her publication portfolio shows consistent thematic development toward practical applications of entrepreneurial theory in sports settings, with increasing focus on digital transformation and startup ecosystems. Her research bridges academic theory with practical implementation through university innovation spaces.

Haski actively contributes to scholarly discourse as a peer reviewer for journals including Business Research and Practice and the International Journal of Entrepreneurial Behavior & Research, ensuring quality standards in her field while expanding her academic network.

She leads multiple externally funded projects including StarS - Starting up with Sport Science (2024), Gateway EM*power (2023-2024), and M² - Makerspace meets digitale Medienwerkstatt (2022-2023), which focus on developing innovation spaces, digital media integration frameworks, and entrepreneurship support systems specifically tailored for sports contexts.

As co-organizer of the StarS-Kader programs (2023-2024) and contributor to the GSU Innovation Space initiative, Haski plays a pivotal role in connecting academic research with practical startup development in the sports industry, facilitating technology transfer and entrepreneurial education through hands-on workshops and mentorship programs.