Tony Hernandez

Dr. Tony Hernandez is a Professor in the Department of Retail Management at Toronto Metropolitan University's Ted Rogers School of Management, where he also serves as Director of the Centre for the Study of Commercial Activity (CSCA) and holds the Eaton Chair in Retailing. He obtained his M.Sc. in Geographical Information Systems from Leicester University and Ph.D. in Retail Geography from Manchester Metropolitan University.

His research program focuses on:

• Geospatial analytics for retail location planning
• Big data applications in retail decision-making
• Spatial organization of ethnic retail ecosystems
• Canadian retail policy impacts
• Consumer behavior modeling through data visualization

Recent publication trends (2018-2021) demonstrate strong emphasis on location intelligence innovations, with articles exploring cannabis retail policy responses, ethnic grocery clustering in Toronto, and organizational adoption of big data analytics. This work consistently bridges theoretical geography with practical retail strategy.

Significant recognitions include:

• ICSC's Award for Outstanding Service to the Research Community (2012)
• Endowed Eaton Chair in Retailing
• Emeritus status with ICSC's North American Research Taskforce

Through the CSCA, Dr. Hernandez leads industry-funded research partnerships with major North American and European retailers, focusing on location optimization, market analysis, and spatial decision support systems.