معرفی
Toni Eagar is a Senior Lecturer at the Research School of Management, Australian National University. Their research focuses on consumer behavior, celebrity branding, and the interplay between culture and market structures. Dr. Eagar holds a PhD from ANU (2013) and a dual degree in Business and Arts from the University of Technology Sydney (2004). Their work explores narrative theories in branding, consumption communities, and spatial narratives within digital and physical realms.
Education:
- PhD in Commerce, Mediating Influences in Intracommunity Brand Engagement, Australian National University (2013)
- Bachelor of Business (Hons) and Bachelor of Arts (International Studies), University of Technology Sydney (2004)
Research interests span human branding, fan communities, and the role of space/place in consumption. Key themes include analyzing artist brands through geological metaphors, exploring nomadic consumption patterns, and investigating the social contracts in crisis contexts like pandemic mitigation. Their work bridges cultural studies and marketing, offering frameworks for understanding how narratives shape market interactions.
Publications highlight transformative processes in branding, digital livestream challenges, and cultural spaces' significance. Current projects include geographies of shrine tourism and therapeutic aspects of human branding. Dr. Eagar is registered to supervise research students but has not yet listed named advisees.
