معرفی
Tong Guo is an Associate Professor of Marketing at Duke University's Fuqua School of Business, with a courtesy appointment in the Department of Economics. Her research focuses on the causal role of information in marketing, particularly in healthcare, technology, and consumer protection. She employs econometrics, machine learning, and experimental methods to study topics like misinformation effects, healthcare marketing, and policy implications.
Education:
- Bachelor of Science in Biological Sciences & Bachelor of Arts in Economics, Peking University
- Master of Arts in Economics, Duke University
- PhD in Marketing, University of Michigan, Ann Arbor
Her research interests span quantitative marketing, causal inference, and applied machine learning. Recent work examines misinformation debunking, green food marketing driven by political news, moral hazard in airline loyalty programs, and the impact of medical marijuana legalization on opioid use. She serves on the Editorial Board of Marketing Science and has received accolades including the MSI Young Scholar award and multiple doctoral consortium fellowships.
Awards & Recognition:
- MSI Young Scholar
- 2022 ISMS Early Career Scholars Camp Fellow
- 2021 DKU Runner-Up for Excellence in Teaching
Tong teaches Strategic Brand Management in Fuqua's MBA programs and previously taught Marketing Core in the MMS program. Her work bridges empirical research with real-world policy, emphasizing interdisciplinary approaches to consumer behavior and healthcare challenges.
