Tomas Falk

Tomas Falk is a Professor in the Department of Marketing and Vice Dean at the School of Business, Aalto University. His research focuses on AI-driven services, healthcare services, self-service technologies, and sharing economies. He has led projects like Koronavirusstrategiat and Kuluttajaliiketoiminnan digitaaliset liiketoimintamallit. His work addresses digital customer behavior, service innovation adoption, and strategic marketing strategies.

Key awards include the Marketing Foundation Best Doctoral Dissertation Award (2007), Best Track Paper Awards at AMA conferences (2010–2011), and the Dean’s Award for Excellence in Research (2012). He regularly engages in academic activities, including visiting professorships and conference presentations.

His research explores customer engagement in digital media, smartphone distraction effects, and peer-to-peer sharing dynamics. Grants and collaborations span pandemic strategy analysis and digital business models. Falk’s contributions bridge theory and practice in service management and consumer behavior.