Tolia Stoitsova

Prof. Tolia Stoitsova, DSc is a full professor at the Department of Mass Communications, New Bulgarian University (NBU), Sofia, Bulgaria. With a PhD (1986) and DSc (2003) in Psychology from Sofia University, she has served as Deputy Rector for PR and International Affairs at NBU, Head of the Department of Mass Communications, and Scientific Secretary at the Institute of Psychology, Bulgarian Academy of Sciences.

• Languages: Bulgarian, English, Russian
• Research: Social & Media Psychology, Nonverbal Communication, Cross-Cultural Studies, Cyberbullying
• Teaching: Courses include Social Psychology, Media Psychology, and Intercultural Communication

Research Focus spans media's societal impact, digital communication ethics, intergenerational communication, and terrorism representations. Her work examines how media shapes cultural perceptions, organizational behavior, and youth digital experiences.

Publications include over 200 scientific articles, 5 monographs (1 in English), and media psychology textbooks. Key article trends analyze media manipulation, cyberbullying dynamics, and cross-cultural terrorism narratives.

Scientific Awards include Fulbright Scholar (2008-2009) at UC Santa Barbara. She has supervised 5 Bulgarian and 1 international PhD student, all successfully defended.