Albena Pavlova

Assoc. Prof. Albena Pavlova, PhD is an Associate Professor at the Department of Administration and Management, New Bulgarian University (NBU). Her academic career spans advertising, public branding, and applied semiotics, with a focus on visual and linguistic symbolism in administrative communications.

• PhD in Public Communications and Information Sciences (2011, Faculty of Journalism and Mass Communication, Sofia University)
• Master's in Speech Pathology (2018, NBU)
• Master's in Biology (Hydrobiology and Water Conservation, 1992, Faculty of Biology, Sofia University)
• Bachelor's in Advertising and Marketing (2004, NBU)

Her research bridges advertising theory with public administration, exploring semiotics in media, color symbolism, and ethical frameworks. Recent work examines GenZ communication patterns, symbolic spaces in Sofia, and public branding during global crises like the COVID-19 pandemic.

Her publications (2005–2025) analyze advertising's societal impact through semiotics, ethics, and cross-cultural contexts. Notable trends include war/peace symbolism, generational shifts in communication, and color theory applications in public health campaigns.