Iliya Kozhuharov

Assoc. Prof. Iliya Kozhuharov, PhD, serves as Associate Professor in the Department of Cinema, Advertising and Show Business at New Bulgarian University (NBU), teaching courses including "Advertising in Action" and "Design and Branding" with office hours held in I Building room 124.

His academic credentials feature:

• Master's degree in Graphic and Spatial Design (2005)
• Doctoral dissertation on "Graphic Design as a Means of Brand Building" defended at NBU (2013)
• Appointment as Associate Professor in Theater and Film Arts (Cinema Studies) at NBU (2018)

Prof. Kozhuharov's research integrates practical design applications with cultural theory, specializing in visual communication across print media (books, magazines, posters), digital platforms, and cinematic contexts. His work examines how graphic design constructs brand identity through historical analysis of Bulgarian cinema and contemporary advertising practices, emphasizing the interplay between aesthetics, cultural narratives, and commercial functionality.

His publication timeline reveals an evolution from consumer branding case studies (2011) toward institutional and cinematic applications (2014-2015). Collectively, these works establish connections between theoretical art history frameworks and practical visual identity systems, with recurring emphasis on Eastern European design contexts and cross-media branding coherence.

Prof. Kozhuharov actively mentors students through exhibition curation ("Local Identity", "Corporate Identity") and serves as academic mentor for NBU's Student Practices program. His project portfolio includes visual development of the NBU Brand Book, curriculum modernization initiatives under the Operational Program "Human Resources Development", and collaborations with the Regional Historical Museum - Ruse on interdisciplinary training programs.