Ivan Hristov

Ivan Hristov serves as an Assistant Professor in the Department of Cinema, Advertising and Show Business at New Bulgarian University (NBU), teaching core courses including Psychological Persuasion Techniques in Advertising, Customer Insight, and Corporate Social Responsibility.

Education:

• PhD in Cinematography, Cinematic Art and Television (2025), NBU
• Master's in Developmental Psychology (2019), NBU
• Master's in Advertising Management and Visual Branding (2016), NBU
• Bachelor's in Visual Arts - Advertising (primary) and Mass Communications - Public Relations (secondary) (2013), NBU

Research Focus: Hristov's work centers on Advertising and Visual Branding, with deep exploration of Consumer Behavior in Generation Z contexts. His scholarship bridges corporate social responsibility, visual portfolio development, and critical analysis of media representations like autism in film, emphasizing practical applications for advertising professionals.

Publication Analysis: His 2021-2025 publications reveal an interdisciplinary trajectory merging advertising pedagogy, consumer psychology, and social impact. Key trends include experiential learning methodologies, ethical dimensions of consumer insights, and crowdsourcing for socially meaningful solutions, reflecting his dual expertise in creative practice and academic research.

Scientific Awards: No awards or fellowships were documented in the source materials.

Professional Activities: Current teaching responsibilities include EACA brief projects and advertising department workshops, though specific grant funding or student advising details remain unreported in available records.