Ting Yu

Dr Ting Yu is an Associate Professor in Marketing at the University of New South Wales, specializing in the intersection of artificial intelligence and healthcare service delivery. With professional experience across Australia, Switzerland, and Singapore as a Lecturer, Product Research and Development Manager, and Market Research Consultant, she combines academic rigor with industry insights.

Education:

• PhD in Marketing, University of New South Wales
• Master of Management in Marketing, Monash University

Her research focuses on organizational ambidexterity (balancing service/sales and efficiency/flexibility), relationship termination management, and consumer emotion dynamics. Her work explores how AI-driven service systems can enhance healthcare delivery while maintaining ethical customer relationships.

Scientific awards include

• Non-Professorial Research Achievement Award (UNSW)
• AMA Selling and Sales Management SIG Best Dissertation Award (First Runner-Up)
• Sasakawa Young Leaders Fellowship
• Centre for Applied Marketing Research Scholarship (UNSW)
• UNSW Business School Research Scholarship
• European Marketing Academy Conference Bursary

Current teaching responsibilities include MARK2053 Marketing Communications, MARK2055 Service Marketing, and postgraduate research methods courses. Contact: ting.yu@unsw.edu.au