معرفی
Tina Harrison serves as Personal Chair of Financial Services Marketing and Consumption at the University of Edinburgh Business School, holding dual leadership roles as Joint Head of the Marketing Group and Assistant Principal for Academic Standards and Quality Assurance. Her career spans over 30 years at the institution since joining as a lecturer in 1993, following PhD research at UMIST's Financial Services Research Centre.
Her research focuses on financial wellbeing, consumer behavior in financial services, and technology-enabled financial decision-making. Key projects include ESRC-funded studies on internet impacts on pensions, Innovate UK KTP projects developing financial planning tools with Aegon UK, and poverty premium measurement initiatives. Her work bridges academic rigor with industry applications through partnerships with Sopra Steria, Young Enterprise, and Money and Pensions Service.
Harrison's publication portfolio shows consistent output in financial services marketing, with recent emphasis on energy poverty metrics (2024), high-cost credit vulnerability (2024), and service branding scales (2020). Her research demonstrates interdisciplinary integration across economics, consumer behavior, and policy analysis.
As Assistant Principal, she chairs the Senate Quality Assurance Committee and represents the university on QAA Scotland's Strategic Advisory Group. She led successful institutional reviews in 2011, 2015, and 2021, and directed a European Commission project enhancing Kosovo's higher education quality systems.
Harrison actively supervises PhD candidates and leads major research consortia including the 'Salad Money' project and 'Developing a Poverty Premium Measure' initiative. Her administrative leadership extends to national quality assurance frameworks through HEFCE's TEF Assessor role (2016-2019).
Her laboratory ecosystem centers on the Centre for Service Excellence, collaborating with the Management Science and Leadership groups to develop financial capability interventions. Current work focuses on AI-driven tools for vulnerable consumers and longitudinal studies of financial socialization among young adults.
