معرفی
Paul Harrison, PhD, is a Senior Lecturer at Deakin University's Business School where he serves as Director of the MBA Program and Co-Director of the Better Consumption Lab. His academic work spans consumer behavior, marketing, public policy, and behavioral science, with a focus on how marketing and advertising influence decision-making in health, essential services, and arts contexts.
- Deakin University, PhD in Consumer Behaviour (2005)
- University of Melbourne, Bachelor of Arts (1994)
Dr. Harrison's research examines the psychology of emotional and rational behavior, particularly how it affects consumption patterns in areas like health, sustainability, and social justice. His work bridges academic theory with practical applications, addressing real-world challenges through the lens of consumer behavior. He frequently collaborates with organizations seeking to understand human decision-making in relation to consumption, with particular expertise in macro-marketing issues and behavioral change.
His extensive publication record demonstrates consistent contributions across multiple domains. The articles reveal a strong pattern of interdisciplinary research connecting consumer behavior with healthcare outcomes, ethical marketing practices, and policy implications. Key trends include investigations into aged care decision-making, digital engagement with arts, obesity prevention, and the psychological mechanisms behind consumer vulnerability.
- Graduate of the Australian Institute of Company Directors
Dr. Harrison maintains active engagement with industry through consulting roles with organizations including Nestle, the Therapeutic Goods Administration, the Australian Competition and Consumer Commission, and eBay. His board memberships reflect his commitment to applying academic insights to real-world problems, including serving on the Consumer Policy Research Centre, the auDA Advisory Committee, and previously chairing the Asylum Seeker Resource Centre. He is also the host of the podcast 'It's Not Real!' and has been a regular contributor to ABC Radio National programming.
As Co-Director of the Better Consumption Lab, Dr. Harrison leads research initiatives focused on transforming consumption practices to be healthier, more sustainable, and socially just. The lab serves as a hub for collaboration between academia, industry, and government agencies seeking evidence-based insights into consumer behavior.
