Tim Foster

Tim Foster is an Associate Professor at Luleå University of Technology, specializing in Industrial Marketing within the Department of Social Sciences, Technology and Arts. He has been a full-time faculty member since 1994, teaching courses at undergraduate, graduate, and PhD levels, including Strategic Brand Management, Sustainable Strategic Marketing, and Scientific Methods. His career bridges academia and industry, emphasizing knowledge creation and educational development.

Research areas include marketing communication, branding strategies, pedagogical innovations in business curricula, and sustainability in marketing. His work has been published in journals like the European Journal of Marketing, Journal of Business & Industrial Marketing, and Journal of Tourism Futures, with recent focus on personal branding through serious leisure activities, employer brand co-creation by employees, and predictive text analysis for customer experience.

Scientific contributions span 15 recent works, highlighting intersections between marketing, technology, and social dynamics. He actively engages in strategic university initiatives, social media outreach (LinkedIn, Twitter, YouTube), and consultancy services for diverse organizations.