معرفی
Saila Saraniemi is a Professor of Brand Marketing at the Department of Marketing, Management and International Business, Oulu Business School, University of Oulu. Her research focuses on brand relationships and networks, brand experiences, and value creation in service and digital service contexts, particularly in B2B, financial, health, and tourism industries.
Her primary research interests include:
- Branding and brand management
- B2B marketing
- Customer value co-creation
- Digital transformation in marketing
- Sustainability in business and production
Her research integrates themes of digitalisation and sustainability, contributing to modern marketing theory and practice. She is currently a work package leader in the Business Finland-funded project Green Factory - Towards Carbon Neutral Production, emphasizing innovation in sustainable industrial practices.
Saila has undertaken research visits at prestigious institutions, including Copenhagen Business School and Lancaster University Management School, reflecting her international engagement.
Notable professional activities and affiliations:
- ORCID profile
- Google Scholar
- ResearchGate
- X (formerly Twitter)
She provides academic leadership through thesis supervisions and project management. Her current work in the GREEF project demonstrates active involvement in large-scale, applied research with real-world industrial impact. While specific grants beyond Business Finland funding are not detailed, her role as work package leader indicates significant research funding engagement.
Saila Saraniemi is affiliated with the following address:
- Visiting Address: Oulu Business School, Erkki Koiso-Kanttilan katu, 90570 OULU
- Postal Address: Oulu Business School, P.O. Box 4600, 90014 University of Oulu
