معرفی
Joakim Lind, PhD, is a researcher affiliated with the School of Business and Economics at Åbo Akademi University. With expertise in international marketing, strategic communication, and social anthropology, he specializes in place branding, digital twinning, and tourism dynamics across the Nordic region.
- Education: PhD in International Marketing, BA in Social Anthropology (Lund University), Teaching Diploma (Stockholm University)
- Research Focus: Value dynamics in place branding, digital twinning for urban development, serious leisure in social transformation, and indirect value of tourist attractions
Joakim’s recent publications highlight trends in digital twinning for film production, stakeholder-driven urban development, and narrative capital in place branding. His work combines case studies from the Nordic region with interdisciplinary approaches bridging marketing, tourism, and social sciences.
Current projects include enhancing city center attractiveness through digital twinning and analyzing climbing as serious leisure in Brodalen’s transformation. Collaborations with researchers like Johanna Lindström and Martin Sundström underscore his team-oriented approach.
