Anna Näppä

Anna Näppä is a Lecturer at Luleå University of Technology's Department of Industrial Economics, specializing in industrial marketing and employer branding. She actively contributes to research projects like ACCENT, focusing on cultural tourism development, and has extensive experience in tourism/hospitality industry studies.

• Research Focus: Employer branding, consumer behavior, sustainable tourism
• Teaching: Marketing, service marketing, cross-cultural management
• Current Projects: ACCENT project (2025-2028) analyzing cross-border cultural tourism networks

Her work bridges academic research with industry applications, particularly examining how employer branding affects workforce dynamics and how place identity influences tourism sector employment.

Recent publications focus on strategic decision-making in marketing organizations, workplace learning in transient environments, and co-created employer brand dynamics.