معرفی
Prof. Dr. Tilo Halaszovich is an Adjunct Professor of Global Markets and Firms at the School of Business, Social & Decision Sciences at Constructor University Bremen. He holds a Dipl.-Kfm. from RWTH Aachen University (1999-2005) and a Ph.D. in Marketing/Branding Management from the University of Bremen. His research focuses on international business strategies in emerging markets, particularly Africa, with expertise in brand management, logistics performance, and institutional distance theory.
Key research interests include entrepreneurship in developing economies, global branding strategies, and the impact of logistics infrastructure on trade flows. He has held academic roles at ICN Business School, University of Bremen, and ZenTra Center for Transnational Studies. His work bridges theoretical frameworks like identity-based brand management with practical applications in international market entry strategies and MNE performance analysis.
Publications span topics like blockchain logistics for Belt and Road Initiative, CEO vision's role in African banking expansion, and institutional distance effects on foreign firms. He serves as Communications Officer for the European International Business Academy (EIBA) and chairs its Early Career Network.
Notable contributions include analyzing FDI patterns in Asian GVCs, digitalization impacts on Kenya-Germany business relationships, and African SME financing challenges. His research integrates cross-cultural dynamics with quantitative methods to address global business challenges in emerging markets.
