Tijs van den Broek

Tijs van den Broek is Assistant Professor in Organization Sciences at Vrije Universiteit Amsterdam. His research focuses on social media, corporate social responsibility, and social movements, examining how organizations navigate socio-political issues online.

Dr. van den Broek investigates CSR authenticity during disruptive events, organizational legitimation strategies, and depolarization techniques in online discourse. His work combines computational methods with organizational theory to analyze social media dynamics.

Current projects examine the rhetoric of corporate socio-political stances, governance models for data collaborations, and mediators' roles in intergenerational online dialogues. His research has practical implications for organizational communication and social media strategy.