Thomas L. Powers

Thomas L. Powers is Professor of Marketing in the Collat School of Business at the University of Alabama at Birmingham, holding a joint appointment in Health Services Administration within the School of Health Professions. With over 200 publications and prior industry experience as Ford Motor Company's marketing manager, his work bridges business strategy and healthcare delivery systems.

His academic credentials include:

• PhD in Marketing from Michigan State University (1985)
• MBA from Eastern Michigan University (1973)
• Bachelor of Business in Marketing from Eastern Michigan University (1972)

Dr. Powers' research integrates marketing theory with healthcare management, examining patient engagement technologies, pandemic communication strategies, and historical marketing evolution. His interdisciplinary approach reveals how market orientation principles apply to safety-net healthcare providers and industrial supply chains, with emphasis on service quality determinants and cross-cultural branding.

Analysis of his 2019-2025 publications shows intensifying focus on healthcare-marketing intersections, particularly health information technology implementation in community centers and crisis communication frameworks comparing historical pandemics. This reflects growing scholarly attention to systemic healthcare challenges through marketing science lenses.

Key recognitions include:

• Senior Fulbright Scholar (1989)
• American Marketing Association Doctoral Consortium Fellowship
• Association of Marketing Theory and Practice Award (2019)
• Conference on Historical Research in Marketing Award (2015)

As an educator, he has chaired PhD dissertation committees including Seongwon Choi and Alan A. Jones. His professional service encompasses editorial boards for Industrial Marketing Management and Journal of Historical Research in Marketing, plus strategic planning committees at UAB. The Fulbright scholarship supported his research at Pontifica Universidade Catolica in Rio de Janeiro, demonstrating global scholarly impact.