Shibin Sheng

Prof. Shibin Sheng is a Professor at the Collat School of Business, University of Alabama at Birmingham (UAB), holding the position since August 2011. He earned his Ph.D. in Marketing from Virginia Polytechnic Institute and State University in 2004. His research focuses on marketing strategy in emerging markets, institutional theory, and the governance of interfirm relationships. Key areas include green product evaluation, entrepreneurial motivations in public sectors, and ethical dynamics in supply chains. He has published extensively in journals like Journal of Marketing, Journal of Operations Management, and British Journal of Management.

Teaching interests include international marketing, reflected in courses like MK416 and MBA654, taught across multiple terms since 2021. Professional activities include editorial roles at journals such as Journal of Business Research and service on institutional committees like UAB’s Marketing Faculty Search Committee. Prof. Sheng’s work bridges theoretical contributions with practical implications for firms operating in complex institutional environments.

Research highlights include examining social comparison effects on sustainable consumption and the role of political capabilities in entrepreneurial ventures. His recent studies address challenges like pandemic impacts on buyer-supplier relationships and geographic distance’s dual influence on innovation. Despite no explicitly listed awards, his prolific publication record underscores scholarly impact.

Grants and advising details are not detailed in the provided text, but his professional service indicates involvement in funding bodies like Hong Kong’s Research Grants Council. He is affiliated with the Marketing, Industrial Distribution, and Economics department at UAB, contributing to both academic and industry-focused initiatives.