Terry Loe

Terry Loe is a Professor and Co-Director of the Center for Professional Selling at Kennesaw State University's Marketing & Professional Sales department. His work focuses on professional selling methodologies, ethics in sales practices, gender dynamics in sales competitions, and innovative teaching approaches in marketing education. Loe has extensively researched the transition of sales programs to virtual formats, the role of ethics in sales management, and the effectiveness of sales competitions in student development.

His research interests emphasize bridging academic theory with industry practice through collaborative programs like the National Collegiate Sales Competition. He explores how ethical frameworks influence organizational behavior and how gender disparities manifest in sales performance evaluations. Loe also investigates strategies to attract graduates into sales careers by aligning curricula with employer expectations.

Recent publications highlight his contributions to understanding virtual event transitions, gender performance gaps in sales competitions, and neurophysiological insights into sales techniques. His work often employs case studies and experimental methodologies to evaluate sales education effectiveness and compliance systems in marketing organizations.

Loe's body of work reflects a commitment to advancing both academic and practical aspects of sales education, with a particular emphasis on ethical training, gender equity, and adapting to technological changes in professional settings.