Tarik Al-Hassan

Tarik Al-Hassan is a Researcher at the Research Centre for Communication and Culture (CECC) at the Catholic University of Portugal. Since 2010, he has served as an expert and lecturer in marketing, branding, and communications, collaborating with global entities including La Liga, Qatar Airlines, UNWTO, and governments across the UAE, Qatar, Croatia, and Southeast Asia on place branding and tourism projects.

His academic credentials include:

• PhD in Communication Sciences from Universidade Católica Portuguesa (2020-2023)
• Master of Science in Business Psychology from University of East London (2014-2015)
• Bachelor's degree in Media & Business Administration (2006-2009)

Dr. Al-Hassan's research centers on Nation Branding, Place Branding, and Neuromarketing, with emphasis on how branding strategies drive economic growth, tourism development, and policy formulation. His work bridges academic theory and real-world applications through case studies of Spain's 'Marca España' and surveillance impacts on national reputation, addressing intersections between marketing psychology, national security, and sustainable development.

Analysis of his 2022-2023 publications reveals a strong interdisciplinary trajectory combining qualitative methodologies like Interpretative Phenomenological Analysis with Critical Discourse Analysis. His research demonstrates how nation branding functions as an economic catalyst in globalized markets, particularly through tourism investment and strategic policy frameworks that leverage cultural identity for national prosperity.

Through CECC, Dr. Al-Hassan maintains active collaborations with academic institutions across Kuwait, Australia, the UK, Spain, and Portugal where he delivers lectures on AI applications in branding and organizational sustainability. His seven recorded academic activities between 2021-2023—including keynote presentations at 'InterCECCtions' and conferences on economic sustainability—highlight his role in translating industry expertise into scholarly discourse.