Julien Diogo

Julien Diogo serves as Adjunct Professor at Polytechnic Institute of Viseu's School of Education of Viseu since 2020, teaching Market Analysis, Consumer Behavior, Strategic Communication, and Innovation/Creativity courses. He concurrently holds Visiting Professor positions at ISAG (Higher Institute of Administration and Management) since 2018 for Executive MBA programs and was Professor of Organizational Communication at ISCA-UA (2022-2023). His academic roles extend to Visiting Facilitator positions at Brazil's Personal Branding Academy and ISLA's Postgraduate Program in Innovation.

His educational background includes:

• PhD in Communication Sciences (in progress, 2023-2026) at University of Coimbra
• Specialization in Teacher and Trainer Training (2022-2023) from Employment and Training Institute of Braga
• Marketing Specialist title (2019) from Polytechnic Institute of Viseu
• Master's in Communication and Marketing (2010-2012) from Polytechnic Institute of Viseu (Final Grade: 17/20)
• Bachelor's in Social Communication (2005-2008) from Polytechnic Institute of Viseu (Grade: 17/20)

Diogo's research integrates neuromarketing with consumer behavior analysis, focusing on emotional responses in digital environments, Generation Z consumption patterns, and neuroscience applications in place branding. His work examines how cognitive processes influence purchasing decisions through physiological measurements and behavioral experiments, particularly investigating caffeine's neuropharmacological effects on consumer arousal and shop window design's attentional impact. He bridges theoretical neuroscience with practical marketing strategy development.

His publication trajectory reveals increasing focus on digital-emotional consumer interfaces, with recent work analyzing pandemic-era behavior shifts and Gen Z's narrative processing. Key thematic clusters include neuromarketing validation in retail architecture, emotional sustainability in e-marketplaces, and neuroscientific foundations of territorial branding, demonstrating consistent application of cognitive neuroscience to contemporary marketing challenges.

Scientific recognition includes:

• 2008 Academic Merit Award for Best Social Communication Student (Polytechnic Institute of Viseu)
• 2021 Nomination for Global Teacher Prize Portugal

Diogo actively supervises master's research including thesis on territorial brand communication (2024), language informality in digital contexts (2024), and Apple's Lovemarks strategy for Generation Z (2024). He contributes to research projects like INOV C+ Intelligent Innovation Ecosystem (2024-present) and co-orientated neuromarketing studies on advertising reception decoding (2020). His academic service includes peer review for IGI Global and International Journal of Marketing.

Through his dual leadership as CCO of ICN Agency (neuromarketing consultancy), co-director of PsicoSoma (publishing/training), and expertMind (LMS platform), Diogo maintains robust industry-academia integration, developing neuromarketing frameworks applied across retail, urban planning, and digital experience design contexts.