Tim Eberhardt

Tim Eberhardt is a Professor of Business Administration at the Westfälische Hochschule in Gelsenkirchen, Germany, specializing in sales and marketing. He has been affiliated with the university since 2019 and has held teaching positions at institutions like EBC University of Applied Sciences Düsseldorf and Heinrich Heine University Düsseldorf. His research focuses on behavioral pricing, consumer behavior, retail management, and neuromarketing.

His recent publications explore topics such as employee satisfaction in fitness clubs, the impact of flagship products on brand innovativeness, mobile commerce adoption, and the role of trust in food retailing. These works often bridge marketing theory with practical insights in retail and consumer neuroscience.

Eberhardt serves as Managing Director of the Münster Research Institute (MRI), overseeing collaborative projects with universities, research institutions, and corporations. He has contributed to developing innovative teaching concepts and participates in research clusters like 'New Work and Leadership Worlds.'