Manuel A. Michaelis

Manuel A. Michaelis is a Professor of Business Administration, specializing in Marketing & Sustainability Management at Westfälische Hochschule in Gelsenkirchen, Germany, a position he has held since 2022. He is affiliated with the Department of Business and teaches a wide range of undergraduate and graduate courses in marketing, sustainability, corporate communication, ethics, and scientific methods. He also supervises bachelor’s and master’s theses, requiring students to propose topics in advance.

His research interests span key areas in modern marketing and sustainable business practices, including:

• Marketing and Brand Management
• Sustainability and Corporate Responsibility
• Sponsorship and Event Marketing
• Consumer Behavior and Perception
• Country-of-Origin Effects
• Sales Controlling and Data Envelopment Analysis

His scholarly publications, primarily from 2008 to 2012, focus on sponsorship fit, brand alliances, ethnic marketing, and international consumer behavior. These works appear in journals such as the European Journal of Marketing, Advances in Consumer Research, and Journal of Global Fashion Marketing, reflecting a strong empirical and consumer-centric research approach. The articles collectively emphasize experimental and multilevel analyses of marketing strategies in global and intercultural contexts.

Manuel A. Michaelis has extensive professional experience in the energy and utility sectors, having served in leadership roles at Vaillant Group and E.ON SE. He is also the founder and shareholder of acurelis consulting GmbH since 2009, demonstrating a commitment to applying academic insights in practical business settings. While no formal scientific awards are listed, his publication record and dual academic-industry engagement highlight significant contributions to applied marketing research. He advises students on final theses and emphasizes independent topic development, fostering academic rigor and student initiative.

He is actively involved in teaching and research with no indication of part-time status, retirement, or former staff designation. No email address is provided in the text, though contact is encouraged via email for thesis supervision.