Manuel Michaelis

Prof. Dr. Manuel Michaelis serves as a Professor in the Department of Business at Westphalian University of Applied Sciences, specializing in Marketing and Sustainability Management. He teaches foundational courses including Business Administration I and Scientific Text Writing at bachelor's level, and advanced subjects such as Marketing Management and Sustainable Corporate Management at master's level.

His research examines sales channel strategies, business field development, and sustainable corporate practices through empirical investigations. Key publications analyze sponsorship congruence effects, country-of-origin influences in services, and ethnic marketing effectiveness, demonstrating methodological rigor in consumer behavior research. Recent work trends show increasing focus on sustainability integration within corporate strategy frameworks and cross-cultural consumer responses to marketing stimuli.

Prof. Michaelis actively supervises bachelor's and master's theses, requiring students to develop original topic proposals at least two months prior to commencement. Current office hours for Summer Semester 2025 are Thursdays 12:45–1:45 p.m. at campus location A6.1.09 (Neidenburger Str. 43, 45897 Gelsenkirchen) or via Zoom upon email registration. Contact is available through university phone +49(209)9596-622.