Denise Henriques

Denise Henriques holds a PhD and Master's in Public Policies from ISCTE-IUL, along with a degree in Social and Cultural Communication from the Catholic University of Portugal. She is a researcher at CIES-IUL (ISCTE-IUL) and ICNOVA (Nova University of Lisbon), specializing in Country Brand Policies, (Inter)Regions, Cities, and their connections to global, digital, and sustainable socioeconomic development.

• Education: PhD and Master's in Public Policies (ISCTE-IUL), Social and Cultural Communication (Catholic University of Portugal).
• Research: Focuses on Place Branding, strategic communication, and sustainable development. Coordinated the Postgraduate in Place Brand and Place Marketing at ISCTE Executive Education.
• Projects: Developed the Strategic Plan for the Brand Portugal with AICEP, participated in advisory boards for Guinea-Bissau's Digital and Tourism Strategy, and co-founded the Brands for Portugal Movement.
• Awards:
  • Best Teacher Award (2024).
  • Judge for the first Place Branding Award in Portugal.
• Academic Leadership: Served on the Scientific Committee of the III and IV Ibero-American Conferences on Place Branding and was a member of ISCTE-IUL's Internationalization Council.