Tarek ABID

Tarek ABID is an Associate Professor in Management Sciences at the Université de Rouen Normandie, affiliated with the Agrobiosciences Department and the INTERACT research unit (Business and Engineering Sciences). He specializes in corporate social responsibility (CSR), sustainable development, and agri-food marketing. His research explores how CSR impacts brand strategy, consumer behavior, and employee advocacy, with a focus on socially responsible consumption and authenticity in organizational practices.

He holds a PhD in Management Sciences and oversees the Advanced Master's in Food Marketing, Communication, and Engineering (MS MCIPA), serving as its pedagogical manager. He is also responsible for teaching the specialization in Marketing of Food Products.

His research interests span CSR's role in brand management, ethical marketing practices, and sustainable agriculture. Recent work examines digital platforms' role in agricultural sustainability and the ethical dilemmas of agroecological transitions.

ABID is a member of the RIODD International Research Network on Organizations and Sustainable Development, emphasizing interdisciplinary collaboration. His publications highlight themes like employee advocacy driven by CSR, consumer motivations for local food products, and the integration of CSR into agro-food industries.

His pedagogical and research activities bridge academic theory with practical applications in food marketing, sustainability, and organizational ethics.