Tana Licsandru

Dr. Tana Licsandru is a Senior Lecturer in Marketing at Queen Mary University of London and Programme Co-Director for the MSc International Marketing and Consumer Psychology. She holds a PhD (University of Manchester), MA, and BSc, and is a Fellow of the Higher Education Academy. Her research focuses on transformative consumer research, emphasizing diversity, inclusion, and wellbeing in multicultural marketplaces, particularly addressing systemic discrimination against marginalized groups like migrants and racialized minorities.

• Education: PhD in Business and Management (Marketing), MA in Marketing, BSc in Communication Science

Her work explores marketplace racism, inclusive marketing strategies, and the impact of historical hierarchies on consumer experiences. She has published in leading journals such as Journal of Public Policy & Marketing, Journal of the Association for Consumer Research, and Industrial Marketing Management.

Tana is a member of the Marketing Interactions & Digital Societies (MINDS) Research Group and the Centre for Research in Equality and Diversity (CRED). She co-founded the DIEM (Diversity & Inclusion Engaged Marketing) initiative, recognized by awards like the 2020 Women in Marketing ‘Marketing Scientist’ Award. Her teaching spans undergraduate and postgraduate courses, with a focus on digital marketing and global brand management.

• Recent recognitions: Highly Commended in the 2022 Marketing Scientist Award and adoption of her 2021 paper into the National Diversity Council toolkit.

She supervises PhD students in areas like consumer wellbeing and inclusive marketing interventions. Her research collaborations include the Multicultural Marketplaces Network (MCMP), emphasizing co-production with non-academic partners to advance DEI in marketing practice and education.