Verónica Martín Ruiz

Verónica Martín Ruiz is Assistant Professor of Marketing at UMass Amherst's Isenberg School of Management. She holds a Ph.D. in Marketing from Iowa State University with a Psychology minor. Her research examines how cultural norms (honor, dignity, tightness-looseness) impact healthcare access, telehealth adoption, and retail experiences.

She co-develops frameworks for Diversity and Inclusion Engaged Marketing (DIEM) and analyzes marketplace discrimination. Awarded the 2024 Thomas C. Kinnear Award and Global Women in Marketing Award, she investigates war-related marketing activism and healthcare disparities.

• Thomas C. Kinnear/Journal of Public Policy & Marketing Award (2024)
• Global Women in Marketing Award (2024)
• AMA Foundation Valuing Diversity Ph.D. Award (2019)