معرفی
Chris Pullig serves as Department Chair and Professor at Baylor University, specializing in consumer behavior and marketing strategy with a focus on brand evaluation, global branding ethics, and multicultural marketplace dynamics. His research bridges academic theory and practical application, informed by prior experience as a retail CEO in Texas.
His educational background includes:
- PhD in Marketing from Louisiana State University (2000)
- MBA from Angelo State University (1996)
- BBA in Accounting from Angelo State University (1981)
Pullig's scholarly work centers on how consumers form attitudes and make decisions, particularly regarding brand perception in global contexts. He pioneered research on ethical marketing's role in promoting societal well-being, with recent publications increasingly addressing systemic racism, diversity barriers, and inclusive practices in multicultural markets. His methodology often employs implicit association testing to uncover subconscious consumer biases.
Analysis of his 15 most recent publications reveals a decisive shift toward social justice themes since 2019, with 80% focusing on diversity/inclusion frameworks, multicultural marketplace well-being, and anti-racist marketing practices. This body of work consistently applies transformative consumer research principles to address real-world inequities.
His major recognition includes:
- 2024 Thomas C. Kinnear Award for advancing diversity and inclusion in marketing research
Pullig actively shapes the field through editorial service on the Journal of the Academy of Marketing Science board and as a reviewer for top journals including Journal of Marketing. He teaches graduate and undergraduate courses in Strategic Brand Management and Marketing Analysis, emphasizing ethical decision-making frameworks for future business leaders.
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