Mitch Hamilton

Mitch Hamilton is an Assistant Professor of Marketing at the College of Business Administration, Loyola Marymount University (LMU), where he has taught for eight years. He holds a Ph.D. in Consumer Behavior from Syracuse University and an MBA from Clark Atlanta University. His pedagogy emphasizes flipped classrooms and experiential learning, prioritizing hands-on projects over traditional lectures.

Research focuses include multicultural diversity in branding, consumer behavior, and aligning profit with societal well-being. He co-founded LMU’s A-LIST Pathway, a marketing curriculum prioritizing positive societal impact. Courses like Rethinking the Marketplace and Brand Storytelling involve industry collaborations (e.g., virtual pitches to Snoop Dogg and Outstanding Foods). Outside teaching, he advises the LMU Marketing Society and previously guided the TEDx chapter.

His publications explore themes like brand perception, digital marketing trends, and consumer decision-making. Notable works include studies on diversity’s dual impact on brands and post-COVID content strategies for Gen-Z. Hamilton advocates for authenticity in marketing, encouraging students to leverage personal experiences for ethical business solutions.