معرفی
Dr Paul Marsden is a Chartered Psychologist affiliated with the London College of Fashion. He specializes in applying psychological insights to consumer behavior analysis, working with global brands to uncover unspoken consumer needs. With over two decades of experience, he has collaborated with agencies like WPP and Brand Genetics for clients such as LVMH, Google, and Porsche. A PhD holder, he co-founded System1 Group PLC, leveraging AI to extract psychological insights from online data. His publications include Connected Marketing and The Social Commerce Handbook.
His research interests focus on virtual influencers, digital fashion ethics, and the ethical implications of AI in marketing. He regularly appears in media discussions on consumer trends and tech culture, including a cameo in the 2021 film I Am Gen Z. Dr Marsden blogs at digitalwellbeing.org to advocate for healthier technology usage.
His professional journey includes roles at WPP and Brand Genetics, emphasizing data-driven consumer psychology. He actively engages with emerging technologies' societal impacts, particularly in fashion and digital spaces.
