Tamsin Scott

Tamsin Scott is a Lecturer in Advertising and Marketing at Manchester Metropolitan University's Business School. She concurrently pursues a PhD at the University of Leeds Business School, supported by a Marketing Department Scholarship. Her professional background includes 7+ years in marketing roles across the UK and France, particularly in tech sectors.

Teaching focuses on strategic communications, consumer psychology, and international marketing. She leads units like Strategic Communications & Advertising Planning (Level 6) and supervises postgraduate research projects. Research interests center on digital marketing strategies, consumer behavior in the digital age, and behavioral science applications in health tech.

Her publications explore topics like mental health app engagement, digital nutrition services, and consumer journey mapping in retail. Professional experience spans roles such as Head of Marketing at The Behaviours Agency and Cetus Solutions, alongside tech firms like AppLearn and Galigeo in Paris.