TANIA FERNANDEZ LOMBAO

Tania Fernández Lombao is an Assistant Professor in the Department of Communication Sciences at the University of Santiago de Compostela's Faculty of Communication Sciences. She holds a PhD in Communication from the same institution, completing her thesis on Corporate Social Responsibility (CSR) in European public radio-television corporations in 2015 under the supervision of Dr. Francisco Campos Freire. Her research focuses on public service media governance, digital media strategy, CSR implementation, and audience engagement in the evolving media landscape.

She is affiliated with the 'Novos Medios Novos Medios' research group (Trends, Cybermedia, Print Media) at the Institute of Galician Studies and Development (IDEGA). Her work bridges media policy, technological innovation, and societal impact, with a particular emphasis on European public broadcasting organizations. Key themes include digital transformation, CSR metrics, political communication, and the role of interactivity in parliamentary transparency initiatives.

Her publications analyze trends such as AI adoption in Spanish radio programming, politicization in digital-era public media, and the inclusion of UN Sustainable Development Goals (SDGs) in media CSR frameworks. She has contributed to comparative studies on CSR practices across Spain, France, and Portugal, as well as regulatory analyses of audiovisual authorities in the EU.

López Lombao's research also addresses challenges like declining CSR commitments in European public media, the adaptation of public service mandates to digital strategies, and the interplay between media education and professional practices. She has explored governance structures emphasizing institutional independence and transparency measures critical to maintaining public trust.