MARTIN VAZ ALVAREZ

MARTIN VAZ ALVAREZ is an Assistant Professor at the Department of Communication Sciences, University of Santiago de Compostela (USC), affiliated with the Faculty of Communication Sciences and the Institute of Studies and Development of Galicia (IDEGA). His academic work focuses on the intersection of technology, media innovation, and public service media (PSM) strategy. He holds a Doctorate from USC, completing a thesis titled Innovation and technology in European Public Service Media Post-Covid: Automation, Verification and Co-creation for corporate and social development in 2023 under the supervision of Dr. Francisco Campos Freire and Dr. José Miguel Túñez López.

His research interests encompass AI applications in journalism, PSM sustainability, crisis communication strategies (e.g., post-pandemic media adaptation), co-creation models between media organizations and audiences, and the ethical implications of algorithmic content distribution. He has explored topics such as deepfake countermeasures, digital misinformation dynamics, and the impact of automation on journalistic workflows. His interdisciplinary approach integrates media governance frameworks with technological innovation.

MARTIN's publications highlight trends in personalized content distribution using AI, the strategic priorities for PSM in the digital era, and the role of public service media in combating disinformation through collaborative strategies with tech giants. His work frequently bridges theoretical frameworks with practical case studies from European PSM institutions like France TV, BBC, and SVT. He also investigates emerging media formats like immersive journalism (VR/360° storytelling) and mobile-first content strategies.

Notably, his research has addressed governance challenges in public media, including employer branding in automated environments and the political pressures impacting media independence. His contributions to IDEGA reflect a commitment to regional development through media studies and technological policy analysis.