Marta Rodriguez Castro

Marta Rodriguez Castro is an Assistant Professor at the University of Santiago de Compostela, affiliated with the Department of Communication Sciences within the Faculty of Communication Sciences. She is also associated with the Institute of Studies and Development of Galicia (IDEGA). Her doctoral thesis (2021) focused on public value tests in European public service media, advised by Dr. Francisco Campos Freire.

Her research centers on public service media innovation, public value conceptualization, digital transformation challenges, proximity strategies in regional broadcasting, and accessibility in media. She explores how public broadcasters navigate EU regulations, platformization, AI integration, and citizen participation in media governance. Her work frequently compares European cases like Germany, Belgium, and Spain to assess media policy effectiveness.

Key themes include: (1) Defining adaptable public value frameworks for evolving digital ecosystems; (2) Empirical analysis of proximity communication models in regional media; (3) Evaluating participatory mechanisms in media decision-making; (4) Investigating the impact of global platforms on European media markets. She emphasizes practical applications like accessibility improvements and innovative storytelling formats for youth audiences.

Marta’s contributions span over 50 publications since 2015, covering media governance, public service media sustainability, and digital transformation. Her interdisciplinary approach combines communication studies with policy analysis and technology assessment. Current efforts focus on fostering collaboration between public broadcasters to amplify their societal impact in fragmented digital environments.