ISAAC MAROTO GONZALEZ

Isaac Maroto-González is an Assistant Professor at the University of Santiago de Compostela within the Department of Communication Sciences, Faculty of Communication Sciences. He holds a PhD in Contemporary Communication and Information (2023) with a thesis on Television Platform Self-Promotion, supervised by Dr. Francisco Campos Freire.

Research Interests: His work focuses on public service media innovation, gender representation in media, digital transformation strategies, esports journalism, and sustainable development goals in broadcasting. He has been recognized with 20+ international awards in advertising festivals including Cannes Lions and Eurobest.

Recent Work Trends: Recent publications (2021-2024) analyze AI adoption in Spanish media, gender roles in RTVE's 'Hit' series, and Circom network's disinformation strategies. He explores how public broadcasters adapt to digital challenges through content curation, audience engagement, and cross-platform strategies.

Awards & Recognition: Over 20 advertising awards highlight his creative industry contributions. His research emphasizes public media's role in societal issues, especially through platforms like RTVE Play and Playz.

Grants & Collaborations: Engages with European regional media networks (Circom) and studies digital strategies for public service broadcasters. Active in analyzing streaming platforms' corporate value dissemination and youth audience targeting.