Rich Guest

Rich Guest serves as an Adjunct Lecturer of Communication at the University of Southern California's Annenberg School for Communication and Journalism, affiliated with the Communication Management (MCG), Digital Social Media (MS), Global Media and Communication (MA), and Public Relations and Advertising (MA) programs. His industry expertise bridges academic theory with contemporary marketing practice.

His professional focus spans Advertising, Business, Digital Media, Global Communication, Leadership, Management, Marketing, and Social Media, emphasizing data-driven campaign strategies that transform traditional advertising through digital storytelling and audience engagement. This expertise stems from leading high-impact industry initiatives that redefine brand-consumer interactions in evolving media landscapes.

Guest's exceptional industry contributions have earned significant recognition:

• Over 45 prizes at the Cannes Lions Festival of Creativity for campaigns under his leadership
• Most awarded advertising campaign of 2018 for Skittles' 'Exclusive the Rainbow'
• 6th highest-ranked campaign in the 2019 WARC Creative 100 for Skittles' 'Broadway the Rainbow'