Jose Sixto Garcia

Jose Sixto Garcia is a Professor of Communication Sciences at the University of Santiago de Compostela, where he also serves as the Director of the Institute of Social Media (City of Culture of Galicia). His academic career includes a Doctorate in Communication and Journalism (awarded the Extraordinary Doctorate Award), an MBA, and a Master's in Teacher Training. He specializes in digital media, social networks, and journalism innovation, focusing on topics like AI in newsrooms, risk communication, and media convergence.

• Director: Institute of Social Media (Galicia)
• Affiliations: IDEGA and Faculty of Communication Sciences

His research explores the Fourth Industrial Revolution's impact on journalism, influencer marketing, and transparency in media. He has authored over 20 books, including Marketing and Communication and Fundamentals of Digital Marketing. Garcia has published extensively in peer-reviewed journals and contributes to media outlets like El Correo Gallego.

• Key Research Areas: Social Media Strategy, Digital Journalism, Media Ethics
• Notable Work: Co-creation of journalistic content, analysis of YouTube channels in media distribution

Awards include the Extraordinary Doctorate Award (2011) and recognition for contributions to media innovation. His work bridges academic research and practical applications, emphasizing digital literacy and ethical communication practices.