BERTA GARCIA OROSA

Berta García Orosa is a Professor at the University of Santiago de Compostela, affiliated with the Department of Communication Sciences within the Faculty of Communication Sciences. She is also associated with the Institute of Studies and Development of Galicia (IDEGA). Her research focuses on digital journalism, AI applications in media, political communication, and risk communication, particularly regarding health and environmental issues like radon gas. She actively publishes on topics such as algorithmic transparency, misinformation mitigation, and the ethical implications of AI integration in journalism.

Her work explores the transformative role of technology in journalism, including challenges posed by the Fourth Industrial Revolution and platformization. Key themes include digital democracy, audience engagement in political communication, and emerging practices in automated journalism. She has contributed to studies on media literacy post-pandemic, the role of algorithms in shaping public opinion, and the difficulty of addressing misinformation in health-related searches. Her research often bridges theoretical frameworks with practical case studies, such as analyzing YouTube's transparency in radon risk communication.

Berta’s recent publications highlight interdisciplinary approaches, combining communication studies with computational methods to address 21st-century challenges in journalism and public health. Her work emphasizes ethical considerations in AI-driven media systems and the need for resilient journalistic practices amid information overload and disinformation threats.

Her institutional affiliations include leadership roles in research groups focused on new media trends and cybermedia. She collaborates with interdisciplinary teams to develop strategies for transparent risk communication and innovative storytelling techniques in digital journalism.